radiomusicnweb

This is my first blog on today.com so let me introduce myself. I have had a career in radio
and web content development. As everyone knows, the internet and the iPod have butchered radio listening this past decade. At one time radio was something a person listened to all day as the best source for around the clock news or music programming that
you couldn’t find in very many other places. In other words, people felt they had to listen to radio. Listeners were willing to tolerate repetition to hear their favorite songs.

But once the iPod made people realize they didn’t have to hear the same songs repeated all day long, radio began to sink in popularity. Radio had become very niche-oriented whereas the internet is all about menus that link to multiple niches. In a very short time this past decade, radio has dimininshed as a public tastemaker as the internet and technology have empowered music fans to pursue their own tastes.

With these things in mind I’ve come up with an idea of where internet radio will go, to further crumble traditional radio. Since the mid-90s more and more devices and programs have entered the market to allow consumers to choose and manage their own media. I see this direction continuing to a point at which consumers will program their own music
stations from elements they download off the internet.

I believe that not only do a lot of people have a fantasy about being an actor or rock star,
they also want to program their own radio station. Eventually I see web networks that offer all the programming elements necessary for users to customize their own listening experiences. In other words, you’ll be able to choose from a list of various announcers for songtitles, news, sports and localized weather and traffic.

You’ll drag features into a programming box that contains a playlist organizer. You’ll be able to quickly edit elements and add them to the mix, which can be any format you choose. It can be all talk, all music or a mix of both. It might even be just sound effects
such as the ocean for background use. It will all be a matter of clicking and dragging.
If you want to voice your own station, no problem.

You’ll be able to set your own rotations for music. Unlike radio, it doesn’t have to be the same 30 songs over and over. It can be a 12,000 song playlist. If you want to sample
new music you’ll be able to download features that promote new clips of music. You’ll
also be able to download javascripts that automatically feature new releases. And it won’t just draw from just the four major labels - it will be a showcase of thousands of music creators.

What we can count on is more and more unique customization of music programming from
various sources. The idea that radio is a one way communication from music experts to the masses is already outdated. People are willing to explore to find their own music.
Eventually you will not have to rely on big networks for your overall listening. The future of
internet radio, in a nutshell, will be about content developers offering programming elements on sites that offer users full service tools for crafting their own stations that will
be easily accessed via wireless devices, car stereos or anything that connects with the internet.

Trackback URI | Comments RSS